Concept

TASTE, Taiwan Asia Sustainable Trip and Exchange Association.
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We aim to assist villages across Asia in developing sustainable tourism programs, promoting sustainable tourism and cultural exchanges between countries, and providing opportunities for domestic and international organizations to match appropriate communication methods and sustainable tourism projects.

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TASTE can be interpreted as taste, a fleeting experience. We hope to transform simple sightseeing into a taste of different lifestyles through sustainable travel and cultural exchange programs.

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A journey includes people, things, scenery, and emotional connections. If we regard the travel destination as a tourist attraction, it's not easy to establish connect - just photos merely indicate where we've been but can't tell our stories. Our concept is to create connections between travelers and the elements of the journey, enabling them to feel that this relationship can be long-lasting, thus willing to continue caring, protecting, revisiting, and engaging in deep exchanges.

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Everyone knows that we should love the earth, but whether we do or not depends on how much we care, and the degree of concern is equivalent to the extent of our connection with the environment. So some people care because they see whales stranded, some because they see sea turtles eating plastic, some because they see stray animals being mistreated, and some because beautiful fields are being destroyed.

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How about you?